Case Study: Becoming Cathexis

Client: CPS Professional Services now known as Cathexis

Founded in 2006, CPS Professional Services is a Service-Disabled Veteran-Owned Small Business (SDVOSB) headquartered in Falls Church, Virginia. CPS Professional Services specializes in Management Consulting, Program Management, and Support Services. They have extensive experience supporting the Federal Government in agencies such as the: U.S. Department of Defense, U.S. Army, U.S. Department of Homeland Security, U.S. Postal Service and U.S. Department of Agriculture. 

Previous logo

When their new CEO, Shawn Gundrum came on board, he approached Double Happiness Creations and Gumdrop Creative to collaborate in rebranding their company. This would involve designing a new logo and giving their company a new name. They wanted a look that was more professional and modern. This would involve a renaming exercise followed by a comprehensive redesign of the identity system. 

DH and GC carefully and consciously worked through the name research process to arrive at a name that was both meaningful and reflective of CPS’s changing business. The new name meeting the goal of communicating the intent behind the CPS method and how the company would continue to drive forward. 

In October 2018, CPS Professional Services became CATHEXIS.

Mr. Gundrum said in his press release, "The cornerstone of our company continues to be helping to solve our clients’ most complex and challenging issue. The name CATHEXIS highlights our commitment to these clients.  ‘Cathexis’ is defined as the commitment of mental and emotional energy toward people, activities and ideas. For us, it means the commitment of our personal and professional energy toward our clients’ people, missions and visions." 

Take a look below to see how the new logo, its design and colors were applied to stationery, website, social media, and office signage. 

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Some New Projects

We designed and printed self-promotional, mini accordion calendars for the News and Documentary 2014 Emmy Awards gift bags. The calendars were offset printed. Photography by: Simply Sweet Snapshots

We are often asked by corporate clients to design invitations for their events. This save the date post card was designed for the Partnership for Drug-Free Kids' Winter Wish Gala. The invitations were just being sent out when this was photographed. Photography by: Simply Sweet Snapshots

Our son's 1st birthday invitation had a garden-theme. We had the wording of his invitations laser cut into a piece of wood that was carved out in the shape of the number "1". The invite sat on top of Spanish moss and was sent out in a box with a custom designed mailing label. Photography by: Simply Sweet Snapshots

We're Finally on Instagram!

Come follow us on Instagram "doublehappiness399" and see how we explore the world of stationery, design and whatever else that makes us double-y happy!

WeddingWire Couples' Choice Awards™

Double Happiness Creations is proud to be one of the top stationers in New York City in the WeddingWire Network, which includes leading wedding sites such as WeddingWire, Project Wedding, Brides.com, Martha Stewart Weddings, and Weddingbee. We would like to thank our past clients for taking the time to review our business on WeddingWire. We value all of our clients and truly appreciate the positive feedback that helped us earn the WeddingWire Couples' Choice Awards™ 2014. 

Happy Holidays from our Family to Yours!

Thank you for your business and support! Wishing you and yours a holiday season filled with "double happiness!"

 Photography by Simply Sweet Snapshots

Fleur de Letters

We recently received samples from Kathryn Christenbury of Fleur de Letters. She offers amazing calligraphy services for wedding invitation designs, envelopes, menus, escort cards etc.  Her style has a very "vintage", "old-world" feel to it. Here are some of her samples.  www.fleurcalligraphy.com

 

 

Jacob Aaron

My husband and I welcomed our new baby boy into the world this week! Appointments with Double Happiness Creations will resume September 1st. In the meantime, please feel free to email us with any inquiries you may have and we will get back to you in a timely manner. Thank you!

Maternity Photoshoot

In a few months, my husband and I will be welcoming a new baby to our family. I regretted not taking photos the first time I was pregnant, so I made sure that we had some taken this time.

I called upon my friend Stacey of Simply Sweet Snapshots. We have been using our talents as barter to help each other grow our businesses. She took all the gorgeous photos on our website and have documented my first son's two birthday parties and I've been designing her company's logo and promotional materials.

Take a peek at the photos from our maternity shoot and feel free to reach out to her for your own special life milestones that you want to capture!

http://simplysweetsnapshots.blogspot.com/2013/05/a-friends-maternity-session.html

Ring Bearer Pillows

My friend Beverly made this beautiful ring bearer pillow for my wedding day...but if you don't have a "Beverly" in your life, here are some other options you can consider!

Loverly Ring Bearer Ideas

*Photograph by Shira Weinberger

Center for Architecture Wedding Showcase

Thank you all for coming out to the wedding showcase at the Center for Architecture Friday night! The evening was bustling with engaged couples and it was a lot of fun!

A Triple Red Egg and Ginger Event!

Our client approached us to design a "Red Egg and Ginger" invitation for herself and her two sisters! Yes, all three sisters gave birth within the last 6 months! The dragons represented the 3 baby dragons born into the family and the reverse of the invite was translated into Chinese. We also incorporated the Chinese names and their meanings for each child.

The invite was digitally printed on 110# coverstock

Verna's 70th Birthday

It's always great to have repeat clients...we announced the arrival of all of Jennifer's children and now we designed her mom's 70th birthday invitation! Jennifer and her sisters wanted to utilize our "long life" laser pocket envelopes and chose a simple design accented by plumeria.

The invitation was offset printed.

Double Happiness Cake

My friend, Dorina, owner of Oro Bakery and Bar in New York City sent me this photo of her latest creation this morning. The "double happiness" theme "wowed" me so much that I had to share it.

'The bride wanted something simple and elegant, but also something that would stand out in the beautiful backdrop of party's venue, The Loeb Boathouse, as well as pay tribute to the famillies' Chinese traditions.

Beautiful inside and out, the cake is vanilla paired with a fresh raspberry buttercream to match tastes and decor: The couple doesn't like chocolate, the groom likes fruit flavors.  The flowers were pink and cream. Unlike some other multi-tiered cakes, all the layers are true delicious cake, and took some engineering to make sure it wasn't
going to go "Pisa."'

And having personally tasted Oro's cakes, I can say that they not only look good, they really taste good too!! Contact them for your next event!

Three New Birth Announcement Designs

Over a snowy January weekend I was finally able to meet Baby Luca for his birth announcement photoshoot. We were lucky enough to have the talent of children's photographer (and my good friend of 15 years), Linda Farwell, come and document the event.  What came out of the day were some beautiful photos that really captured Luca, his big brother Enzo and his mom and dad. I also felt "recharged" and created 3 new designs using these photos! Which one will mommy and daddy choose? I'll find out soon! In the meantime, which one is your favorite? =)

Love of Pretty loves Us!

Thank you to Sarah (owner and designer of Love of Pretty) for her write up about us on her blog.  Love of Pretty specializes in unique and handmade gemstone jewelry. They have a beautiful line of earrings, necklaces and bracelets that you can view on their website. They also can do custom work if you don't see what you're looking for.  So take a peek here as you're shopping for bridal accessories, bridal party gifts or if you just want to splurge on something for yourself!  www.loveofpretty.com

Citrine Sugarstones, $68.00

Aqua Drop Chain Necklace, $56.00

Featured on Brides.com

Wedding Program for JoAhn & Jeffrey

Our multi-panel wedding program designed for JoAhn and Jeffrey, as featured on Brides.com:

"Fastened with a screw post, this multiple panel style offers tons of space not onlyfor a detailed "who's who" of the wedding party, but also for words to key songs, prayers, and readings; you can also explain religious or cultural traditions to guests who are unfamiliar with them."

Lin & Steve Save the Date

An Asian-rustic save the date!

At my first meeting with Lin, I realized that we both share a love for "arts and crafts". She wanted the save the dates for her wedding to have an "Asian-Rustic" feel that used light blues and browns. We ended up creating vintage seed packets (the "rustic") with labels that had her save the date information printed on the front. The back had wording about how & when to plant the "Chinese Forget Me Not" seeds. Her envelopes were lined with a handmade floral paper that Lin picked out. We hand-punched the back flap of her envelopes with the "double happiness" (the "Asian") character. Real, pressed Forget Me Not flowers were hand glued onto the labels of the packets. Lin really brought Double Happiness back to our roots when we used to do nothing but "handmade" designs. It was a labor of love, but so refreshing and therapeutic at the same time! With Lin's creative input, your guess is as good as mine about how her wedding invitations are going to turn out! Check back in a few months!

We have a new phone number!

2011 Holiday Cards!

Stand out in the flurry of holiday greetings! 

OK, I KNOW it's only the beginning of October, but if you want to send out something special for the holidays, it's time to get started! Let us personalize your holiday wishes in a unique way. Double Happiness Creations is thrilled to announce our long awaited, customizable holiday cards! View design options for your card right here on this blog post or visit us on Facebook (Double Happiness Creations) and view the album full of designs there.

ALL DESIGNS ARE SOLD IN THE FOLLOWING QUANTITIES: 

*50 for $100.00        *75 for $125.00        *100 for $150.00

* NYS sales tax and shipping apply; Cards measure 5 x 7 and are printed on 130# white coverstock in gloss or matte finish, all orders include blank, white mailing envelopes

EARLY BIRD SPECIAL!

Place your order by November 1st and receive complimentary return address printing on
your envelopes!
(Subject to some restrictions)

All orders must be received by November 17th! 
To place your order or for more information, contact Yvonne at: 212.627.2061 or yvonne@doublehappinesscreations.com

All photography used in design samples are properties of ©Simply Sweet Snapshots  
If you are interested in their services, please contact them at: simplysweetsnapshots@live.com

 

Will they make it?

I've seen many wedding websites over the years and have read many "about the couple" bios as well. But none really made me laugh and smile until I read Li Na and Michael's on their website. Here it is for you to enjoy with their permission:

Michael  is a corporate attorney.

Li Na is a corporate auditor.

Michael is from the small town of Clark, New Jersey, while Li Na was born and raised in a city with a
    population of 12 million people - Beijing, a.k.a. Peking, China.

Michael has an older brother while Li Na is a spoiled only child.

Michael is an avid reader and Li Na is a world traveler.

Michael is a thinker.  Li Na is a talker.

Michael encourages Li Na to speak perfect English, but Li Na reminds Michael that he, himself, is  

     unable to speak a single word in Mandarin.

Michael is a Rutgers Scarlet Knights fan, while Li Na cheers on the Penn State Nittany Lions.

Michael barely tolerated his three years at Georgetown Law School. Li Na enjoyed her two years of

     business school at the "Happy Valley", Pennsylvania.

Michael has conservative political views, and is trying to influence Li Na on the many reasons she

     should prefer elephants and not donkeys here in America.

Michael likes Bob Dylan.  Li Na likes show music and opera.

Michael likes tea. Li Na likes root beer floats.

Michael likes science fiction. Li Na likes romantic novels and movies.

Do you think there is any hope for this marriage? :-P