NewYork-Presbyterian

I partnered with NewYork-Presbyterian to design the visual identity for their annual “Celebrate” gala. The creative direction focused on expressing a sense of celebration through a fireworks-inspired motif while staying true to the organization’s red and black brand palette. The final concept featured a bold yet refined “splash” graphic applied across all materials, including the printed invitation suite, a custom pattern for venue décor, and a 150-page journal with editorial and donor advertisements. Leveraging my knowledge of the printing process, I suggested foil stamping and spot UV finishes to enhance the invitations and journal, adding a tactile and visual dimension that elevated the printed pieces and reinforced the celebratory energy of the event.