ROC UNITED

Restaurant Opportunities Centers United celebrated its 20th anniversary with a fundraising gala. Aside from their primary logo, there were no established branding guidelines for the gala, giving me the opportunity to define the overall look and feel from the ground up. I began by creating a distinctive 20th Anniversary logo that served as the foundation for the event’s design system. This mark was carried throughout the gala materials, providing a cohesive visual thread that unified the invitations, event graphics, and supporting pieces while celebrating the organization’s milestone.