Montefiore Einstein

I worked with Montefiore Einstein to develop the visual identity for their Palm Beach fundraising event, which included printed and digital save-the-dates, invitations, a tri-fold program, and a separate invitation for a smaller surrounding event. With minimal initial direction, I was given the creative freedom to explore multiple design concepts and establish the overall look and feel. Ultimately, I landed on a direction inspired by Palm Beach’s signature pink and green palette, incorporating simple line illustrations of palm trees and foliage for a light, elegant touch. To introduce energy and a sense of fun, the design also featured bold color blocking with dramatic angled compositions. The final system felt fresh and cohesive across all materials, balancing sophistication with a playful, destination-driven aesthetic.