Hospital for Special Surgery

I partnered with Hospital for Special Surgery (HSS) to design the visual identity for their annual Autumn Benefit—an event supporting the innovative, academic, and humanitarian work of HSS staff and faculty. The goal was to create a sophisticated and cohesive design system that would carry across print and digital touchpoints while appealing to a high-profile audience. The final direction combined refined typography, a restrained color palette, and clean layouts to ensure clarity and elegance. The system was applied across invitations, event stationery, digital assets, and donor materials—resulting in a seamless visual experience that elevated the event and reinforced its sense of prestige.